Innovation.

a·vant-garde

Dictionary result for avant-garde

/ˌaväntˈɡärd/

noun

1. 1.

   new and unusual or experimental ideas, especially in the arts, or the people introducing them.

   "works by artists of the Russian avant-garde"

adjective

1. 1.

   favoring or introducing experimental or unusual ideas.

   "a controversial avant-garde composer"

   synonyms:

   innovative, advanced, innovatory, original, experimental, inventive, ahead of the times, new, forward-looking, futuristic, modern, ultramodern, state-of-the-art, trendsetting, pioneering, progressive, groundbreaking, trailblazing, revolutionary;More